Elastin
In Asia, the egg is widely known as a nutrient to increase skin elasticity. Inspired by this, I decided to design a body lotion that uses eggs as its main ingredient. Elastin takes the concept of using eggs as a way to compliment the smoothness and elasticity of women’s skin. The Target customer will be young female aged from 15-25 who is open to try new things. To help consumers to recognize the product as the egg lotion, I use a hard-boiled half-peeled egg as the image for the packaging.
